Chicago

Media Relations

In the spring of 1998, AT&T announced the first-ever telemedicine link on Mount Everest. Health data on climbers could now be monitored remotely by doctors in the United States and at the climbers'; base camp at 18,000 feet. The data traveled via satellite, transoceanic fiber and global Integrated Services Digital Network (ISDN) service.

In support of this media announcement, Anne coordinated a day-long media tour to Chicago for an AT&T executive. Interviews were scheduled with Chicago Tribune, Telephony, Global Telephony and Business Communications Review, resulting in significant coverage.

"AT&T hopes to stretch the limits of its telemedicine technology in a high-profile venture with mountaineers planning to scale Mt. Everest next month." - Chicago Tribune, April 2, 1998

"The Everest Extreme expedition, co-sponsored by AT&T, Yale University School of Medicine and the MIT Media Lab, is using data networking technologies and some of the most sophisticated telemedicine equipment deployed in a field environment." - Telephony, May 25, 1998