Orlando

Tradeshow Media Relations

CTIA Wireless 2002, the industry's premier wireless tradeshow, came to Orlando March 18-20, 2002. In her PR consulting role for EMS Wireless, the nation's dominant cellular and PCS antenna manufacturer, Anne crafted four news releases for the show showcasing EMS's voice-and-data integration capabilities and indoor wireless products. She also scheduled press briefings with key journalists and analysts, including Wireless Week, Wireless Review, Telephony, Wireless Future, FierceWireless, and Frost & Sullivan and developed a CTIA press room for journalists to access that included booth information, news releases, fact sheets and executive bios.

FETC 2000, held in Orlando, Fla., is the premier education-technology tradeshow. FundingFactory.com, the education industry’s leading destination for school fundraising, timed its launch to coincide with FETC. Anne successfully attracted press interest in the new company at the show, despite strong competition from other start-ups for coverage. FundingFactory.com met with eight journalists, including representatives with T.H.E. Journal, Technology & Learning and Curriculum Administrator magazines. She also arranged interviews with Children’s Software Review, Electronic School magazine, eSchool News and The Heller Reports’ Internet Strategies for Education Markets.

Her work in support of FundingFactory.com led to referrals for new business and her serving as a spokeswoman to other education-technology companies.